The National Cattlemen’s Beef Association has a Vision to...

The National Cattlemen’s Beef Association is a trade association and policy group that represents all segments of the cattle industry: producers, feeders, and breeders. The association has over 28,000 individual members and represents over 230,000 people in the industry. The current president of NCBA, Scott George, is a cow/calf producer from Wyoming with a long history in the dairy industry and policy groups as a member of the Farm Bureau. In addition to its role in U.S. policy, the NCBA conducts research, marketing, and promotional work for cattle ranchers. The NCBA’s vision is â€Å"an industry united around a common goal of being the world’s most trusted and preferred source of beef and beef products.† The economic interests of the cattle†¦show more content†¦In the early 70s, the cattle market suffered a severe crash. To combat this and increase beef demand, the ANCA helped create a beef checkoff program which began in 1986 and worked to educ ate the population and promote high quality beef. In 1977, the National Livestock Feeder’s Association combined with the ANCA to create the National Cattlemen’s Association, developing a wider membership in the cattle industry. Over the next 20 years the group was able to fully focus on its policy actions by concerning itself with several issues regarding future markets, food safety, and the environment. Finally, in 1996, the NCA merged with the Beef Industry Council of the Meat Board, allowing for full coverage of all aspects of the cattle industry and creating the National Cattlemen’s Beef Association as it is known today (Patrick). The NCBA continues to fight against the same challenges it has faced in its more than a hundred year history as well as the new challenges of today. As recently as this week, the NCBA has had trouble influencing policy in its favor. The country of origin labeling requirements in the 2014 Farm Bill were not changed to the NCBAâ€⠄¢s liking (Farm Press). The new rules require meat products to be labeled with where the cattle was born,