Discuss Internet as a tool to International marketing Essay

Discuss Internet as a puppet to International marketing research(implications, advantages & disadvantages) - Essay Example Market research is a systematic, objective collection and depth psychology of data about a particular target market, competition, and/or environment. This type of research must ever so have some form of data collection, whether it be secondary research or primary research, which is cool direct from a respondent. There are two types of research quantitative and qualitative. Quantitative research involves numbers. An example, a fast food chain might ask customers to rate the service as excellent, good, poor or very poor. Qualitative research tries to understand how or why things are the way they are. The research involves much face-to-face contact. An example, a research might ask a consumers why they have decided to buy a certain type of soft drink. The Internet has changed how marketing research has changed internationally. Why, percentage wise, half the hom es in the United States have computers. This movement came about for four reasons the prices of personal computers are decreasing, current home connections, slow, however are now becoming more rapid, companies are spending large amounts of money on bitty internet- only computers, and the introduction of web television. All these factors have, and will continue to increase the number of people with entrance fee to the internet. What will also increase is the potential to gather information from consumers, access secondary data sources, circulate and sell products. This is