Youth Travel For Tourism In Kenya Tourism Essay

Youth Travel For tourerry In Kenya Tourism EssayCHAPTER 1 INTRODUCTION1.1. Background to the hit the booksYouth live represents a significant market within tourerry (Horak and Weber, 2000) in terms of size and growth sets (Matzler and Siller, 2003). Youth jaunt has as hygienic been identified as unmatched of the largest segments of global tourism and also seen as having considerable potentiality for coming(prenominal) growth as callowness affluence increases (Richard and Wilson, 2004). Furthermore tender tourists atomic number 18 often trendsetters who exhibit and pulp the attractiveness of tourist speechs (Horak and Weber, 2000).Economic importance and cordial value of offspring plump has been recognized (UNWTO, 2008). Locally owned businesses and communities disperseicularly benefit from swaggering new-fangled excursioners (dAnjou, 2004) thus reducing leak mounts and stimulate investment (UNWTO, 2008). Youth run is ac associationd to be multibillion doll ar business and one that deliver the goodss an indicator of future get trends (Hall, 2005).However few countries be currently eng vulcanized in activities to uphold young die (UNWTO, 2008). Besides, younker travel is a fiddling investigateed sector of tourism market (Cooper et al., 2008). According to UNWTO (2008) only a 3rd of countries have spring chicken travel constitution, less than a third bechance out statistics on the market, only a quarter have policies for product instruction and less than third have a trade policy.In development countries and more so in Kenya youth travel is seen as an reference work of the culture process, familiarizing young people with their own country and has non been classified as a separate category (UNWTO, 2005). In Kenya home(prenominal) youth travel has been spearheaded by the wildlife clubs of Kenya (WCK), a non-governmental organization whose aim is to promote wildlife and Environmental Education (EE) (Sindiga, 1999). Trave l by young people locally, motivate by unoccupied, adventure and sport activities, is a significant sector that has act to increase in frequency, and expand widely in the country (MOT, 2010). in that respect are efforts to reach out to exploitation market to draw big numbers of young travelers to Kenya.1.2. Problem StatementYouth travel is a growing market which is becoming change magnitudely important for mevery countries. The youth travel has also been acknowledged to be multibillion dollar business barely the question arises whether this multibillion dollar industriousness is fully tapped in tourism in Kenya. In spite of the size of the market and growth in youth travel, the final draft of tourism policy has no limited policy for this market. There appears to be a policy gap between the growing potential of youth travel and the lack of action on part of the government.Youth travel has non been given its due consideration nor has it been analyse in great detail. Previous studies carried out on Kenyas tourism industry by Dieke (1994), Sindiga (1996), Ndivo (2009) among others have made few contracts to focus on addressing specific tourism market segments. This has led to having relatively little schooling acquirable on the size, scope and status of the youth travel market in terms of the visibleness, cullred products, as well as supporting infrastructure. As result Kenya is losing out on the longer term potential of a rapidly growing market.1.3. Purpose of the look atThe cogitation tests to identify and try the youth travel behaviour in Kenya in order to establish the potential of youth travel as a market segment for the tourism industry in Kenya.1.4. Objectives of the Study1.4.1. General ObjectiveThis study seeks to establish the potential of youth travel as a executable market for tourism in Kenya. The study aims at providing baseline in formation to support market-driven development initiative such as planning and marketing for the youth travel niche market.1.4.2. Specific ObjectivesTo investigate factors that influence the travel purpose making among the youth.To explore the tourist products prefer by the youth.To restore the travel limiting factors for the youth travel market in Kenya.To profile the youth travel market in Kenya.1.5. Hypotheses1. H01 Youth travel decision making is non significantly influenced by social-economic and behavioural factors2. H02 Choice of tourist products is not significantly different among youth of different social-economic and demographic status.1.6. consequence and Anticipated OutputThe study seeks to establish the youth travel as potential market for tourism in Kenya. The study pass on seek to identify the youth travel niche market, product and infrastructure. It is considered that the findings of the study testament take significantly to ministry of tourism as a guideline for formulating policies to farm and promote youth travel.The findings allow for also contri still e towards identifying attributes which satisfy young travelers in Kenya. This leave behind be go forful to local tourism investors and will also help in opening up the less visited end decimal points. Comprehending what young travelers seek in Kenya may help tourist marketers and promoters in increasing the growth of tourism by enhancing their strategies for marketing youth travel.Finally, the study will contribute to the body of knowledge in youth travel research which has been inadequately undertaken in Kenya while strengthening the existing body of knowledge in tourism in Kenya.1.7. Limitations to the StudyThe study will use purposive sampling and the sample is selected from one particular tourist savoir-faire in Nairobi which is an urban setting. This may not represent the total youth market in Kenya. The result should be generalized with maintenance to other regions. This is due to difference in culture, environment and social-economic conditions which may excise the you th travel decision making.However, care has been taken to ensure that the selected sort represents the traveling youth segment noting that the city of Nairobi is the premier etymon of domestic tourism market in Kenya (Ndivo, 2009)1.8. Conceptual FrameworkThis study on youth travel as potential market for tourism in Kenya will be based on activities based case of destination choice by Moscardo et al., (1996) figure 1 in attempt to establish factors that influence youth travel in Kenya.Internal inputssociable psychological set factors personalised characteristics, motivesExternal output finale characteristics derived from schooling from experience, promotional information, Information from other semensTravel constraintIndividual constraints Money, m, social factorsExternal constraints seasonality, availableness, etcDestination images andAwareness setDestination choice echt travelFigure 1 A theoretical framework of travel decision making (Adapted from Moscardo et al., 1996)Accord ing to Moscardo et al., (1996) destination activities are seen as a critical link between travel and destination choice. They argue that motives tolerate travelers with expectations for activities and destinations are seen offering these activitiesThe figure indicates that ingrained inputs and external output factors contribute to destination image and awareness set. Internal input refers to social psychological set of factors such as personal characteristics for example age, income, experience, lifecycle and personal motivation. The internal input factors are seen as providing the desired activities by an individual at a destination. External output refers to destination characteristics derived from information gained. These include noncurrent experience, promotional information and information from other sources. The external output factors are seen as providing information or so activities available at a destination.Destination images are seen as the result of the destinatio n characteristic, how they are presented and how they are corporate with social psychological factors such as motives and interests. Destination image is seen to provide the initial motivation to visit the place. Awareness set includes all the travel locations which people big businessman consider as potential destination onward whatever decision process about their trip has been initiated.Image of destination affects the choice of a destination. Destination choice is based on fellow between perceived activities offered and preferent activities. Travel constraints includes individual constraints (such as money, time and social factors such as fear and safety) and external constraints (such as seasonality accessibility and influence by significant others) are also seen to influence the authentic travel to a destination.This study will in that respectfore attempt to find out the influence of both social-psychological set factors and destination characteristics in creating dest ination image and awareness among the youth in Kenya. Finally the study will explore the potential socio-economic constraints that influence actual travel.1.9. Operational Definition of termYouth-In this study youth will refer to Kenyan citizens and foreign nationals who are aged between 15-30 years.Youth travel-refers to young Kenyan and foreign nationals aged 15-30 years who travel within Kenya for leisure, business and other purpose not related to the exercise of an activity remunerative from within the place visited. recess market-defines the specific product features aimed at satisfying Kenyan youth travel markets needs as well as price range, production and quality.Destination-is any place in Kenya which attracts visitors, either as tourists who stay overnight or as alike(p)-day visitors.Domestic tourism-tourism involving Kenyan residents travelling within Kenya for the purpose of using up their leisure time.Backpackers-a form of tourism which appears to appeal mainly to a younger market, where tourist uses a rucksack, or a backpack rather than a suitcase to carry all they need.Tourism-refers to all activities of Kenyan visitors,(either as tourists (overnight visitors) and same day visitors) travelling to and staying in places outside their usual environment for leisure business and other purposes not related to the exercise of an activity remunerated from within the place visited.I think you have covered your objectives wellThink about adding more space for qualitative responsesYou can rearrange your questions according your specific objectivesThe questionnaire is fine but not neatly formatted. utilization tables for neatness and format your question numbers to give it a schoolmaster look which will make it easier for your respondents to answerI would strongly suggest that you look at other questionnaires even from the internet to help you with point 4 aboveQuestionnaireDate of issueDear Respondent,I am conducting a research on youth travel as p otential market for tourism in Kenya. I will greatly assess your response to the questions listed below.Please indicate your response by ticking ( ) where appropriate. personalised INFORMATIONCaroline, Kindly consider having this section in a table-like format for collecting personal information and remove the question numbers 1 through 6. The reason being its standard information and it gives the respondent a feeling that they are answering too many questions yet its not like soQn1. Your genderMale Female Qn2. Age15-19 20-24 25-30 (If your age is below 15 or above 30 kindly discontinue)Qn3. What is your air? Qn4. Marital statusSingle married other Qn5. What is your level of education?Primary High school TertiaryCollege University have option for other and reportQn6.What is your nationalityKenyan citizen Non Kenyan citizen Qn7. If engaged in any income generating occupation, what is your level of income per calendar month (KSh)? This could come after the pe rsonal information section. Its a bit sensitive, and im not exactly sure how this information is going to assist youBelow 20,000 21,000-30,000 31,000-40,000 41,000-50,000 51,000-above Qn8. What is the source of money you use for travelling to various tourist destinations in Kenya?Personal saving travel incentives parents/family assistance others This makes more sense to me only that you might have to explain in brackets what travel incentive meansQn9. How would you gauge your level of awareness, about touristic facilities and attraction in Kenya on a ordered series of 1-5? Where1- Not aware 2-aware but need more information 3-no touch 4-aware but would not prefer visiting 5= aware but would very much wish to visit list them one by oneTourist attractionratingRegions visitedtypenumber of visits sicNational position and reservesNational museumsCulturaleventsvillagesHistorical sitesLandscapesForest pastimeSport activities unpaid activitiesCoastal beachesQn10. In making y our decision to travel to your favourite(a) tourist destination, how significant would the following source of information be to you? Where (1) totally unimportant and (5) very significant.Source of information12345Friends/colleagues/family membersNewspapers/magazines/brochures/booksTravel agents/ marketersInternetTelevisionRadioPersonal previous experience heel of previous visitsAny other (please specify)Qn11. In choosing tourist destinations in Kenya, how would you rate the importance of the following travel motivations on a scale of 1-5 where (1) not important and (5) very important.Motivation factor12345To visit friends or relativeRelaxing auraOutstanding sceneryOceans and beachesSport facilitiesCampingTo find thrills and excitement get-go cost of holidaysWarm friendly peopleGood roads and deportOutstanding foodAttractive customs, lifeNightlifeEasier to have fun thereCultural activitiesReligious activities/ help people in need correct study/education with some fun activitiesT ravel arrangement (packaged/non-packaged)Qn12.Below is a list of types of accommodation. On scale of 1-5 what type of accommodation would you likely prefer when on holiday vacation? Where 1-not preferable 2-least preferred (3-fairly preferred (4) preferred (5) most preferred.Type of accommodation12345Budget hotelsYouth hostelsLodgesHome staysAccommodation offered by friends and relativesVillas/cottageApartmentGuest housesAny other specifyQn.12. which one of the following statements is TRUE concerning your travel arrangement?I prefer to travel independently I prefer travelling in a convention Both of the above applies to me have this in table form for neatnessQn13.If you travel in gatherings indicate the type of travel group.School group have this in table form for neatnessCollege group Researchers Volunteers Non-school youth groups Family groups Corporate groups Religious groups Cultural exchange groups Event driven former(a) and specify. Please have this in table form for neatnessQn14.How do you make your travel arrangement?Independently Travel agents/tour firms Online Others specify Qn15.Below is a list of tourist products. How would you evaluate your level of preference about the touristic products available in Kenya on a scale of 1-5? Where (1) least preferred and (5) -most preferred.Tourist productRating1 2 3 4 5Wildlife parksReservesBird site sanctuariesMuseumshistorical sitesLandscapesConservanciesForestsPicnic sitesCultural eventsShoppingEntertainmentHikingCampingMountaineeringPicnickingSport activitiesHorsecamel ridingWalking and trekkingQn16.Please indicate on a scale of 1-5 the type of transport you prefer while travelling to a tourist destination where 1-least preferred and 5-most preferred1-not preferred 2-less preferred 3 fairly preferred 4- preferred 5 most preferredType of transportRating1 2 3 4 5Air transportTour busesPublic busesPersonal cars renting taxisBikesOthers (please specify)Qn17.On a scale of 1-5 how would th e following factors likely limit your travel to a tourist destination. Where 1-most unlikely and 5- most likelyfactorRating1 2 3 4 5Work agendasIncome availableStudies scheduleFamily responsibilitiesFriends/relatives choice/preferencesHealthLack of interestLack of awareness charge and safety concernsClimatic conditionsTransportLanguage barrierAccommodation accessibilitySeasonalityOthers specifyQn18.On average how many nights would you spend in visiting any domestic tourist destination?Less than 1 night 1 night 2 nights 3 nights 4 nights 5 nights . Above louver .Qn19. If less than 1 night specify the reasonsThank you for your co-operation in finish this questionnaire.