Essay --

Executive summaryCSR implies that the company needs to take into account, in the impact of its activities , wholly of its stakeholders , both internal ( employees , trade unions) , or immaterial (NGOs, local communities , customers, suppliers , organizations non-financial and Shareholders notation). Corporate Social responsibility is based on a corpus of standards and international standards that involve commitments from businesses, and on which they are accountable . It covers all sectors, but to different degrees . Among the main sectors, retail are concerned because of their environmental, sociable and societal impact. virago company is in that locationfore part of its firms to get refer and grow in terms of social responsibility of the company. With a extensive distribution network, it was able to penetrate the market of e commerce and excite a competitive prefer done its supply chain. However, despite this success, there may be some gaps and limitations in terms of inte gration of CSR within the company. ContentIntroduction4I-virago Supply chain as part of its strategic management4Improvement of shopping methods4The coexistence of a variety of business models.5A thorough experience of customer demand5II-Introduction to Corporate social Responsibility6Definition6Communication6Implementation6Measurement7III-Critique of Amazons performance with necessitate to CSR7Conclusion8References9 IntroductionWorld itemise one in its market in just 15 years, Amazon is the global leader in electronic commerce. Initially small bookshop in the new economy, the site is now a general electrical distributor for food, clothing, electronic products, automotive equipment and others. Also offering many professionals services much(prenominal) as logistics... ... that it could improve customer service in the past through its supply chain. The e-commerce retailer can use its experience in fundament networks of suppliers and customer satisfaction to better manage issu es of sustainable development. Now, Amazon is veneer competitors who were able to tackle the exteriorize of sustainability in their supply chain and playing really in term of CSR. Amazon can take advantage of this opportunity to develop the CSR in order to satisfy customers and shareholders using this project as an added value. By Integrating sustainable development strategies of the supply chain, such as establishing a code of conduct for suppliers, waste reduction, reassess ride policy and human rights , optimizing shipping method and saving energy , Amazon may become a more sustainable company and achieved more goals in term of corporate social responsibility.