Potbelly Sandwich Shop Essay

1.Identify and describe thrones strategy in terms of product (present or new) and market (present or new). plentys strategy in terms of product is to stick out all sandwiches at one price regardless of what comes on the sandwich. totally of the meat is sliced fresh in the enclose, milkshakes argon handmade, and cookies be impertinently baked on site. The company hires nice people because they sell an dumbfound, not just a sandwich. Potbelly is focused on selling hot food, having a nice environment, and a friendly experience.The store does not ineluctably have a marketing budget. The generate promotions based off of store openings or around local charities/programs. At one location they gave absent a free sandwich to each person who gave a property donation for a local organization.2. How would you describe Potbellys spot strategy?Potbelly has more different stores that range in many different sizes. Some stores are very small and based in airports, other stores are very large. Many stores have an outdoor patio area during warmer months. Potbelly selects mostly urban locations where there are not a lot of sandwich chains. The stores are homey and rase provide real books for customers to read or borrow. The main market for Potbelly is young professionals under the age of 35.3. What types of environmental opportunities and threats to you see in Potbellys external environment? How might they impact Potbellys current strategy?I personally feel that Potbelly has a great thing going for them. Compared to other sandwich chains they are not the same in any way. Locally, the main stores that come to my promontory are Subway, Jimmy Johns, and Hungry Hobo. These stores are all based on very fast service. You are more than welcome to sit elaborate and eat, but nothing really keeps you there besides the food. Potbelly offers an experience with each meal. Some locations have live music that you can make love or books that you can sit and read. You are offere d more than just a table to eat at when you are at Potbellys you are offered a complete experience.