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Monday, February 25, 2019

Cost Centres, Profit Centres, Investment Centres Essay

The increasing complexity of todays trading environment gets it virtually impossible for most slosheds to be controlled centrally. Decentralisation is a necessary response to this increasing complexity and involves the delegation of decision-making province by senior management to sub-ordinates. The structure is much(prenominal) that decision making is dust to various units within the organisation, with passenger vehicles at various takes making key decisions relating to their move of responsibility. These warmheartednesss of organisational body process argon known as responsibility revolve arounds and may be defined as a unit of a firm where an exclusive jitney is held responsible for the units deed.1The accomplishment of severally middle and its theatre director is deliberate and controlled through a system of responsibility accounting which is based on the principles of locating responsibility and tracing embody/revenue/ enthronements etc. to the individual managers who are primarily responsible. The division of the firm into separately identifiable units of responsibility allows for more accurate measurement of managerial performance beca design local information is more thorough. Overall, in outrank to welcome an accurate measurement of managerial performance, measures should be based on elements which the manager toilet control or signifi shagtly influence.There are trio briny types of responsibility amount of money. A equal centre is the lowest level of responsibility, and performance is mensurable in terms of the salutes incurred by it. constitute centres do non generate revenue and thus have no pay objectives, which differentiates it from take in and enthronement centres. Managers of cost centres are accountable l unrivaled(prenominal) for manageable costs and are not responsible for level of activity or long investment decisions. Managerial performance is measured by efficiency of operations in terms of the qua ntity of inputs used in producing a given output.The basis of this type of measurement lies in equation actual inputs to budgeted controllable costs or some predetermined level that represents efficient utilisation. be control and efficiency of operations are the master(prenominal) elements of this type of unit. However, costs in general can be effortful to measure, trace and allocate and it can be difficult to differentiate betwixt controllable and mutinous costs. This poses a major drawback for the evaluation of cost centres and their management, since cost is its chief(prenominal) element of measurement. The focus being mainly on costs, makes this centre some-what weak in terms of evaluation and measurement of managerial performance. be centres can be split into two different types bar cost centres and discretionary cost centres. In the former, measurement is exercised by comparing standard cost with actual cost. Variances would be indicative of the efficiency of the ce ntre and therefore its managers performance. Discretionary cost centres are centres where output cannot be measured in financial terms, for example advertising and publicity, R&D etc. train normally takes the form of ensuring that actual expenditure adheres to budgeted expenditure for each cost category.2 However, a major problem with this type of responsibility centre is the measurement of the effectiveness of expenditure and the determination of the efficiency of the centre itself and its management.A profit centre flips an additional element to the measurement process in that both inputs and outputs are measured in mo last-placeary terms. The manager of a profit centre has increased autonomy as s/he is responsible for revenue as strong as costs thence it is easier to measure the effectiveness and efficiency of managerial performance in financial terms. In this situation, managers are normally free to set interchange prices, study which markets to sell in, make product-mi x and output decisions and select suppliers.3 A profit centre differs form a cost centre in that its main objective is to maximise profit and the performance of the manager is measured in terms of profit made. Top executives allocate assets to a profit centre, and the manager is responsible for using these assets to make a profit. Each profit centre has a profit target and has the dictum to adopt such policies that are necessary to win these targets. simoleons centre managers are evaluated by comparing actual profit to targeted profit. Profit analysis using profitability ratios or segmented income statements are used as a basis for evaluating managerial performance. The major issue with profit statements is the difficulty in deciding what is controllable or traceable, and in high society to assess the managers performance preferably than the sparing performance of the unit, measures must be based on controllable profit only. some other difficulty tog ups in allocating revenue and costs to profit centres, as it is unlikely that the profit centre is completely independent. This has prompted many firms to use quaternary performance measures such as a balanced scorecard, which measures non-financial as well as financial elements of the unit.The measurement of profit is also compounded by the use of manoeuvre prices and agreeing on its fairness. Transfer prices are allocated to ripes transferred from one unit to another within a firm. The implication of transfer prices is that for the selling unit it willing be a source of revenue and for the receiving unit it is an element of cost, and as a effect each division may act in its own interests. Transfer pricing therefore has a significant bearing when calculating revenues, costs and profits of responsibility centres. The pick of transfer pricing method is important because it affects goal congruence as well as performance measurement. However, it is difficult to determine the correct transfer price, as th ere are a wide variety of methods available, varying from negotiation to flackes based on the market or based on cost.The investment centre manager has increased responsibility in comparison to the cost and profit centre managers and as a result there are further options for managerial performance measurement by outmatch management. The investment centre manager has responsibility for revenue and costs, and also has the authority to make enceinte investment decisions. This type of unit represents the highest level of managerial autonomy. An investment centre differs from a profit centre in that investment centre management is evaluated on the basis of the rate of return get on the assets employed or the residual income earned, while profit centre management is evaluated on the basis of excess revenue over expenses for the period. The manager in charge has the objective of profitability, depending not only on sales but also on profitability of the capital used.Overall, investmen t centres offer the broadest basis for measurement in the sense that managerial performance is measured not only in terms of profits, but also in terms of assets employed to generate those profits. Performance can be measured using a variety of tools, and this ensures that the drawbacks of one method are cut through by the merits of another. This in turn leads to more accurate results and is one of the main reasons why investment centres are so popular as a instrument of managerial performance measurement in large companies. two the effectiveness and the efficiency of the manager can be assessed by point of reference to the accounting data available. Investment centres offer many qualities required for good managerial performance measurement. For example, they provide incentives to the unit manager, they can recognise long-term objectives as well as short objectives and the increased responsibility means there are more controllable factors for use in performance measurement calc ulations.Return on investment is a measurement approach in common use in investment centres. This method has the favor of being simple and easy to calculate. ROI expresses divisional profit as a percentage of the assets employed in the division.4 It has the further advantage of motivation managers to achieve the best return on investments in order to achieve the associated rewards. ROI provides a return measure that controls the size and is comparable to other measures. It can be used as a common denominator for comparing the returns of exchangeable businesses, such as other divisions within the group or out-of-door competition. It is widely used and most managers understand what the measure reflects.However, some complications arise in the calculation of this method. For example, difficulties regarding the calculation of profit, some of which are described above. Profit can be defined in a number of slipway and this enables the figure to be manipulated. In the case of the figur e for investments, the question arises whether this should be chalk up assets (gross or depreciated), total operating assets or net total assets. The result would differ in each case, but if consistency is keep throughout the organisation, decisions would remain unaffected.Another difficulty that may arise in relation to this method is that managers may focus on self-interests instead than the boilers suit goal of the organisationand some profitable opportunities may be disregard because s/he fears potential dilution of existing successful endeavours. Furthermore, ROI does not adequately recognise risk. A manager who generates a large ROI result may be investing in riskier assets which may not be consistent with organisational goals. Use of ROI as a managerial performance measure can lead to under or over investment in assets or incorrect asset disposal decisions, in order to achieve the result the manager requires to accomplish his reward.To overcome some of the above difficu lties, many firms use residual income to evaluate managerial performance. This method seeks to motivate managers to invest where the pass judgment returns exceed the cost of capital. For the purpose of managerial performance measurement, it compares the controllable division of an investment with the targeted rate of return.5 There is a greater disaster that managers will be encouraged to act in the best interests of the company. Another advantage of this method is that it is more flexible because different cost of capital rates can be applied for different levels or risk. though ROI and RI operate on a similar basis, RI proves better in certain(a) circumstances. For example, if ROI is chosen as the measuring technique, managers may be reluctant to make additional investments in fixed assets as it may bring heap the ROI for their centre. RI calculation results would be more accurate in these situations.However, residual income does not overcome the problem of determining the m easure out of assets or the figure to be used for profit. If RI is used in a short-term perspective, it can over-emphasise short-term performance at the expense of long-term performance. Investment projects with positive net present values can show poor ROI and RI results in ahead of time years, leading to rejection of projects by managers. Residual income also experiences problems in comparing managerial performance in divisions of different sizes. The manager of the larger division will generally show a higher RI because of the size of the division rather then superior managerial performance. Another drawback for this method is that it requires an estimate of the cost of capital, a figure which can be difficult to calculate.Economic value added is an extension of the residual income measurement. It measures surplus value created by total investments which imply funds provided by banks, shareholders etc. Its key element is the emphasis on after-tax operating profit and the actual annual cost of capital. The latter reflection differentiates it from the RI measure, which uses the minimum expected rate of return. EVA is a further step towards encouraging centre managers to concentrate on the boilers suit goal of the organisation rather than their own self interests, hence reducing dysfunctional behaviour.The above measures are financial measures. As stated previously, it is important also to study non-financial aspects, such as customer satisfaction, quality, internal processes, growth etc. in order to get a more complete picture when measuring managerial performance. The above measures also focus on performance within the investment centre and do not consider the performance relative to overall company objectives.In conclusion, it can be stated that in order to assess managerial performance as opposed to the economic performance of the division, it is vital to make a distinction between the controllable and uncontrollable elements used in the chosen calcul ations. Each measurement technique is not without limitations, but these difficulties can be overcome by using a wide variety of measurement tools and striking the right balance between them. Of the three types of responsibility centre, an investment centre can be considered to assume better results, as it allows for the broadest basis for measurement, making it widely popular as a means of managerial performance measurement.1 C. Drury, guidance and Cost Accounting, 6th Ed. P. 6532 C. Drury, Management and Cost Accounting, 6th Ed. P. 6543 C. Drury, Management and Cost Accounting, 6th Ed. P. 654/655 4 C. Drury, Management and Cost Accounting, 6th Ed. P. 8455 IPA Manual, Management Accounting, P 239

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