Middle East case studies: Elixir Technology

1.Entering the Middle einsteiniumward commercialize through Malaysia is the best alternative at this time. Malaysia has a commercialize not various with that of the Middle East. Entering Middle East via this option gives the go with an opportunity to cooperator with a company which has insights on on the job(p) in a Muslim country. This way, elixir is not starting with zero cognition since this intro strategy is a duplication of what it did in Japan.2.philosophers stone develops and dish outs computer parcel which includes the stand-alone and the server-side versions of the philosophers stone Report. These two versions supply business an enterprise-class reporting solution. ER was designed for high-performance operation, capable of handling spacious report generation (ONeil, 2004, p. 4). As such, Elixir Report is able to accommodate manifold input data source types and hand over reports in multiple output formats (ONeil, 2004, p. 4). deflexion from these benefits, E R can congest bilingual reporting and platform independence, and can support mobile devices.The core competencies of Elixir for its ER areSpeed in adopting changes in the environment and technologies into ERs programs and applications. As a matter of Elixir claims that flexibleness is built in into the Companys spirit (ONeil, 2004, p. 8). Network with applied science marketers. This kindred enables Elixir to rapidly fit its ER into a clients schooling system which was sourced from a particular vendor or several vendors. Capacity and aptitude to localize the Elixir Report into item customer requirements. This capacity and capability is a result of the unique design of ER which enables Elixir for easy modification for accommodative local cultural needs (ONeil, 2004, p. 8).3.As the Company recognized the positive descent between its understanding of its customers technology vendors and the efficiency of the sales process, Elixir do developing coalitions with oppo identify technology vendors the rear end of its market, sales and distribution strategy ((ONeil, 2004, p. 6). other component of its marketing strategy is stressing that other technology companies translate their results instead of localizing them as what Elixir does (ONeil, 2004, p. 8). Also, the Company provided for a devoid trial of the software which can be downloaded from the Companys Web site (ONeil, 2004, p. 9).By scaling the software into divergent versions and selling licensing agreements, Elixir is able to sell ER at a harm 50 percent lower than its competitors. This scalability, however, is not a liability in name of software performance.4.Elixir, as to its plan and strategy to expand outside Singapore, has been averagely successful. For example, in its entry into Japan, the Companys initial marketing strategy advertising in multinational magazines generated low response from Japanese customers. However, this was remedied with the Companys partnership with GrapeCity whic h enabled Elixir to link up cultural gap and language barriers. This uniform strategy can be apply in entering the Middle east market.5.Yes, based on the facts presented, it is financially expert for Lau Shih Hor to take Elixir into the Middle East. I suggest that Lau pursues a distribution partnership with a Malaysian-based company. This company has a ameliorate understanding of the Middle East market than Lau which will allow the Company to unwrap localize ER which is one of the products competitive advantages.ReferencesONeil, E. (2004). Elixir Technology Entry into the Middle East. Ivey charge Services, pp. 1-24.