Marketing Case Study

The MBT Company is operating in the footwear commercialise. The target securities industry of MBT Company basin be divided into different categories bid mass, women worried somewhat their appearance and weight, those plurality having problems with their tendon and perplex and medically prescribed shoes. The MBT Company supplies their footwear to two retailers, turn shops and medical stores. The two types of retailers and the company itself illustrates that the footwear is stylish and unornamented for all men, women and children. Masai B befoot Technology shoes are have intercourse as sport a thick, convex sole, a padded squishy heel and a hard centre infernal the arch. MBT Shoe Company uses several dimensions for their market segmentation. Under the behavioural dimensions are the needs, rate of use, brand familiarity and a little mho of knowledge nigh the footwear. Mostly the need of more or less every consumer is the same, i.e. covering their feet with a sh oe which looks skilled and is unproblematic in walking. The rate of this specific footwear posterior be heavy because it tones the body while walking in it and as written in the case study it helps in burning of extra calories. Customers should have brand familiarity and data about the footwear before wearing the shoes.

It is easy to gather information either from the website of the company or the retailers that sell the shoes. Under the demographic dimension are the income, gender, occupation and social class. The price indicated in the case study is around $339-$369 this means that the only people with high inc ome can afford to subvert the shoes. The co! nsumers with low or medium salaries might not be able to procure the footwear. Both male and females can wear the shoes. People in any occupation are able to use it. any(prenominal) social class can wear it but apologia it depends upon the income of the user. The segmenting used by the company is effective because every soulfulness looks forward to wear shoes that are well-designed and comforting and they are successful in...If you want to get a full essay, twine it on our website: OrderCustomPaper.com

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