Secondary Data Review of SERVQUAL Studies

Secondary Data Review of SERVQUAL Studies Doug Hass RES341 Ms. Janine Garrard 4 February 2004 client Service and its Effects on Customer Retention at ImageStream Executive Summary of Original Proposal ImageStream mesh topology Solutions, Inc. is a privately held companionship in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for cyberspace and Internet applications. ImageStream products are utilize by Internet work providers (ISPs), governments, schools, and businesses in more than 75 countries around the world. As ImageStream moves toward its adjoining decade, foodstuff forces require it, script most high engine room companies, to be fast and responsive. ImageStream faces a competitive marketplace separate change magnitudely less by features and functionality and more by property client service and leaf node retentivity management. The study and increment of node service techniques and client retention management programs has blossomed into its sustain industry. This increasing focus on customer satisfaction is not surprising, tending(p) the prescribed correlation amid happy customers and successful companies illustrated in countless marketing search studies. This penning highlights SERVQUAL enquiry touch base to the framework of service quality, the positive and negative impacts of service quality, and the vegetable marrow of favorable and unfavorable customer intentions on perceived quality.

This penning will examine research conducted by the original SERVQUAL authors, as well as follow-on studies commenting on the original methodology. The references enclosed admit a summary of whole references used in researching this project, whether or not they are quoted in this particular paper in the series. Background This paper examines customer retention at ImageStream from the context of customer service quality. As a company seeking to treacle market share and confine a burgeoning customer base, ImageStream focuses on customer retention as a key trope in remaining workable in the market. Weinstein and Johnson (1999) recommend that companies standardised ImageStream should... If you want to get a full essay, order it on our website: Ordercustompaper.com

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