Global Marketing Strategy. Project Shakti Essay

Global Marketing Strategy. Project Shakti - Essay ExampleStill, it is undeniable that unless a business is a monopolist, it will spend a penny to face competition in the market. As a result, a market will always consist of many business placements competing for the same customers and the same proceeds making opportunities. Therefore, it is the duty of the management of the government activity to device strategies and mechanisms that it can use to be ahead of its competitors. This is referred to as gaining competitive advantage (Chaston, 2012). In the global markets, an organization faces competition from a variety of organizations. Therefore, the company has to build and sustain its competitive advantage in order to succeed in such an environment. How can Shakti go to HLLs bottom word of mouth? It is for this reason of gaining global market competitive advantage that HLL formed project Shakti. Shakti can contribute to HLLs bottom line by using implementing a number of strategie s. One key strategy is the creation of rude(a) brands. The Shakti project can come up with new and comical brands in the market to assist in catching the attention of already existing customers (PWC, 2011). In addition, new customers will too be attracted and thus, this will be an easy way of creating customer loyalty for the organization. The management will also have gained competitive advantage since it will be the only provider of that mathematical product in the global market. Therefore, it is highly probable that the price of the product will not be affected by other market prices. Creation of new products should also be accompanied by high quality products and efficiency in production. With high quality products, customers will be able select the organizations products out of the products of the competitors. This will help HLL in building global competitiveness since it will be a step further as compared to its customers. design of Price Leadership Strategy Shakti can al so achieve HLL objective by using the strategy of price leadership. Instead of being the follower, the organization could revolve about on always being the price leader. This way, it will be able to set its prices according to its costs of production. Price leadership is a strategy that assists in building competitive advantage since the organization will be the one setting the prices of the competitors. Therefore, the organization has the advantage of being able to choose the quantity to give to the market while, the competitors supplied quantities are dependent on the supply of the price leader (Hill & Jones, 2012). What economic value is Shakti creating? What social value? Social Values Shakti is creating a kitty of economic and social values in the Indian Society through a number of ways. One social value that stands out is the empowerment of women (Rangan & Rajan, 2005). In India, a large number of women are underprivileged and marginalized. Having women being involved in th e Shakti project was a way of making women feel needed and of grandness to the society. It is thus a way that promotes social values in the society since women are able to hold a place in society. The society also develops since with men already at work and women now occupied with the Shakti project, there will be no idlers and thus the society will achieve more. frugal Values The Shakti project also comes with a number of economic values one of the main economic values is the introduction of information technology to the Indian villages (Rangan & Rajan, 2005). In addition, creating the communities portal is a way of enlightening the villagers and introducing them to new ideas and information sources. With access to a wide variety of information, the villagers might also become more innovative thus enhancing the economic value of the village. The villagers can