Consultancy Project Essay Example | Topics and Well Written Essays - 500 words

Consultancy Project - Essay ExampleThis will besides assistance the company to identify its customers and gain knowledge about their needs and interests which in turn makes lay quite easy. We strongly cheer that the marketers should play an active role in identifying the targeted customers.It is also recommended that the company should decipherable its own restaurants in convenient locations after conducting market research. Frequenting local festivals is not the best way of establishing a new business enterprise in an area. If the company opens its own restaurants, it becomes visible even to passersby who may be tempted to try the products offered by the company. It becomes easy for the company to market its products by virtue of being visible to legion(predicate) people. Company owned restaurants also thrust an advantage in that the customers understructure relax and enjoy their meals and they can interact with the staff members. This helps the employees to get feedback fro m the customers which can be used to improve the operations of the firm.We also recommend that the company should adopt an integrated marketing communication strategy rather than relying on social media and modified advertising. Integrating the firms various communication channels will help it to deliver carry and consistent messages about their products. Other strategies that should be used by the firm in this case let in personal selling, sale forwarding and direct marketing. It is our strong belief that personal selling will help the marketers to interact directly with the customers which can help them to provide the necessary information about their brands. This goes hand in hand with direct marketing which creates direct contact between the marketers and the consumers. We also believe that sales promotion will significantly help to appeal to the interests of the new customers since this is also a new business entity in the area.Last but not least, we recommend that the compa ny should strive to employ local people who have