Veet: [Type the document subtitle] [Pick the date] [Type the company name] sony Contents ANTECEDENTS Growth rate and Implications2 witness depilator or Hygiene depilatory?3 IS VEET extendible? Using the Keller shuffle equity model4 COMPARISON OF OTHER EXTENSIONS TO A hit BRAND ( from Exhibit 5 )6 IDENTIFICATION OF CATEGORIES WHERE VEET IS extendible Extension comprise For Veet:8 HOW AND WHEN SHOULD THE EXTENSION BE through with(p)? EVALUATION OF ALTERNATIVES ANTECEDENTS Growth rates and Implications Before entry of Veet 2001-2003| | | | mart| VEET| Â | GROWTH RATE| | | 355| 0| | 5.88| | | 359| 0| | | | | 398| 0| | | | | | | | | | | wizard the course of launch of Veet-2004| | | 514| 8| | 29.145| | | | | | | | | 2005-2010| | | | | MARKET| VEET| DIFFERENCE| | | | 802| hundred| 702| | | | 1024| 198| 826| | | | 1882| 416| 1466| | | | 2177| 590| 1587| | | | 2633| 792| 1841| | | | 3105| 1070| 2035| | | | | | | | | | | | | | | | | | | | | | | | | | | | CAGR of the competitors put together| 23.72| | CAGR of Veet| Â | Â | 60.64| | * The CAGR of the competitors was 5.
88% in the beginning Veet was launched * The offshoot rate of industry rose to 29% on the year of launch of Veet though Veet did not have immense commercialise in the launch year * Consumers buy products for different reasons however the advertisements of Veet featuring Katrina had created the need for the product by showing Imagery which would tramp to the sybaritic reasons of buying a product * The advertisements catapulte d the creams segment of the blur removal i! ndustry by creating the need for creams by extremely good consumer behaviour study Consumers are expecting products which will compensate their hedonic needs or unconscious needs Veet created the trade for HR products and not just for itself Beauty...If you want to get a full-of-the-moon essay, order it on our website:
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