Ryan Air: Analysis using SWOT & Porter's Five Forces

Chapter 11.1IntroductionRyanair is the largest low fare airline in Europe. Operating by its carrier Ryanair, the company runs flights to around 120 destinations across Europe, including airports in Denmark, Germany, Norway, and Sweden. For the fiscal Year 2003, Ryanair recorded revenues of e842.5 gazillion; an increase of 35% everyplace 2002. It has a excrete of approximately 45 Boeing 737s and transports over fifteen million customers a year. Ryanair is headquartered in Dublin Ireland, and has a manpower of about 1900 employees.(Datamonitor)1.2Background and HistoryRyan Air Began operations in 1985 with the propel of a daily flight on a 15 seater aircraft mingled with Waterford air port in the south esat of Ireland and capital of the unite Kingdom Gatwick.in the companys first year , with only 57employees, it carried merely over 5000 passengers in on its one route. Over the next cardinal age it expanded Rapidly opening Many mod routes between Ireland and the UK, and i ncreased the number of jets in its fleet. However whilst customers proceed to pilot Ryanair, for the low airfares the cost were not controlled ,and the company proceed to collect losses . By 1989, the company employed 350 people, operated 15 aircraft and carried 600000 passengers a year, but still recorded losses of 20 million pounds in four years.

(Datamonitor)Under a new focusing group a major overhaul of the airline was undertaken in 1990/91, with Ryanair re-launched as a low fares-no frills airline , adopting the formula pioneered by southwesterly Airlines in the US. Non-profitable routes were eliminated, the web w as cut back from 19 to just 5 routes. Some a! ircraft were disposed of and airfares across the be network were substantially reduced with 70% of all place offered at the two lowest fares. By 1991, Ryanair was operating a fleet of six aircraft, employing 350 people, carrying 700 passengers on... If you want to get a wide essay, outrank it on our website: OrderCustomPaper.com

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